Heinz Eazy Pots

06 March 2008
Heinz Eazy Pots

With 82% of today's consumers citing quick-fix meal solutions as being important to them1, caterers are under increasing pressure to deliver against the clock. Ever on a mission to supply the products and formats caterers really need, Heinz Foodservice has launched NEW Eazy Pots to make serving up one of its trademark favourites an absolute cinch…

7 out of 10 consumers will pay a premium for Heinz Beanz2 but until now, caterers have had to go through the rigmarole of opening a can, decanting to another container, heating up and storing leftovers if they wanted to meet this demand.

With Heinz Eazy Pots, however, life is suddenly a lot simpler for operators who can quickly satisfy customers with a peel and a zap of the microwave.

In clusters of four, the individual portion packs (200g)3 mean no waste, no hassle, portion control and speedy heating, whether in the hotel, pub, café or snack bar industry.

Pot to plate in three easy moves

  • Snap off one or more pots
  • Heat in pack
  • Decant to serve and dispose of pot

Tal Drori, brand manager for Heinz Foodservice, said: "Caterers' expectations for products which offer ‘easy to use' benefits are increasing dramatically. Eazy Pots aim to answer this demand for convenience and mean less preparation time and less hassle. This leads to a reduction in costs overall."

To meet demand for healthier options, Heinz Beanz are low in fat and sugar, an excellent source of protein and fibre and contain high levels of calcium, magnesium and phosphate. They are also free from artificial sweeteners and preservatives.

As for why Heinz should be the brand of choice, it's simple, according to Tal. "Stocking and displaying Heinz brands will also raise perceptions in an outlet - leading caterers to increase sales and profits.

Contact: Tal Drori
Telephone: 0800 575 755

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