Hellmann's has begun the hunt for the 2012 Hellmann's Sandwich Champion.
Leon Mills, category mix manager - dressings at Unilever Food Solutions, said: "We have launched this competition because we believe that taste remains at the heart of every dish and because we want to support the greatest of British traditions - the sandwich.
"The sandwich celebrates its 250th anniversary this year, so we are challenging sandwich shops to shout about the great offer they have. Anyone can make a sandwich, but it takes imagination and a passion for quality and great flavours to get it right. If you love sandwiches and Hellmann's mayonnaise, get creative and see what amazing taste combinations you can make."
To be in with a chance of winning, simply:
www.unileverfoodsolutions.co.uk/hellmannschampion to receive your free Hellmann's Challenge point of sale materials.
â- Create two sandwiches using Hellmann's mayonnaise.
â- Put them on sale in your outlet.
â- Let your customers choose their favourite.
â- Send in your winning recipe - and you could be crowned the 2012 Hellmann's Sandwich Champion.
The registration deadline is 3 October.
By Lisa Jenkins
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