Coffee roaster and tea blender the Drury Tea & Coffee Company is giving its customers the option of taking its roasted coffee beans in 12kg hessian sacks rather than the more conventional packaging of 10 x 1kg foil bags to a cardboard outer.
The company says that this will not only help the environment, but it will also reduce the cost of the product by 20%.
In recent years, the industry has moved towards the use of foil bags largely in order to extend the shelf life of coffee beans. By going back to hessian sacks, the company saves money on packaging and other overheads, which it is able to pass on to its customers. Hessian is biodegradable so, with the exception of an inner liner, no packaging material goes to landfill.
And there are savings to be made: for instance, the Reale espresso coffee blend, which now has a list price of £92 for either 10kg in foil bags or 12kg hessian sacks - that's the equivalent of 2 free kg of coffee, or a saving of 20%.
To buy it, callDrury Tea & Coffee Company020 7740 1100