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Hi-Spirits for Blavod drinks portfolio

04 July 2013 by
Hi-Spirits for Blavod drinks portfolio

Hi-Spirits has announced a new deal to take over the distribution of the Blavod portfolio of spirit brands in the UK and Ireland.

The brands included are: Blavod, original black vodka, Blackwood's gin and vodka, RedLeg spiced rum, Hapsburg absinthe, Hpnotiq and Pama liqueur brands from Heaven Hill, Fernet Branca and Branca Menta, Carpano Antica Formula vermouth.

Don Goulding, executive chairman of Blavod Wines & Spirits, said: "We are delighted to appoint Hi-Spirits for our brand portfolio. They are a highly successful distribution team and their portfolio is an ideal fit for our brands. It means our team can now focus on doing what they do best, which is developing award winning brands and the marketing strategies to go with them to ensure success."

Jeremy Hill, chairman of Hi-Spirits, said: "The Blavod range is a great strategic fit with our own brand portfolio, and this partnership enables us to deliver an even more compelling offer to our customers."

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