All natural ginger beer Hollows & Fentimans is looking to spice-up Hallowe'en with a ‘Happy Hollow'een' promotion to encourage new drinkers.
Tiffany Mckirdy, operations director at Fentimans said: "We are supporting the trade as the alcoholic ginger beer market is currently growing at 24% month-on-month and a premium sector of this category is being established."
Happy Hollow'een will target on-trade accounts to increase distribution of Hollows and drive volume and visibility for the unique drink. It is targeted at outlets planning seasonal Halloween activity - including parties, festivals, give-aways or competitions.
For every five cases that licensees buy, Fentimans will provide one free case for outlets to build a display or fund a product promotion.
Hollows & Fentimans All Natural Alcoholic Ginger Beer is made using a time-honoured recipe from just five ingredients; Chinese ginger root, water, sugar, pear juice and yeast. The botanically brewed process means that no preservatives, artificial sweeteners or sulphites ever go into the brew.
By Lisa Jenkins
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