The Holywell Water Company has announced the subtle yet significant rebranding of its bottled still and sparkling spring water to Holywell Malvern Spring Water.
The Holywell Water Company - which has produced Holywell Spring Water, sold in some of the finest hotels, restaurants and castles in the country, since 2009 from the original spring in the heart of the Malvern Hills, Worcestershire - has been unable to use the word "Malvern" in any branding until now.
Water from the original Holywell spring in Malvern was first commercially bottled by Schweppes in 1843 and continued there for 54 years until the company moved production to a different site in 1897. Coca-Cola, which took over from Schweppes and continued to produce Malvern Water from this site, dropped the brand in 2010.
Rhys Humm, director of The Holywell Water Company, said: "I'm hugely excited about our subtle name change. The Holywell spring is indisputably the original source of Malvern water so it is fantastic that we can now include the prestigious Malvern name in our branding."
"It's important that water from Malvern is still bottled and that the name and association is not lost forever. Our solicitors have done some fabulous work in registering this trademark and I hope that the public will be as happy as we are that we can use the term Malvern in relation to our pedigree water."
The Holywell Water Company is showcasing the new branded bottles for the first time at Hotelympia.
For more information visit www.holywellspringwater.co.uk.
By Lisa Jenkins
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