Hot Chilli Sauce is the newest flavour to join the line-up at Hammonds, a traditional brand that dates back to 1837.
"The rise in the popularity of high-street concepts such as Nando's tells us the consumer is becoming more adventurous and accustomed to a bit more heat," says James Millward, commercial director at Hammonds' parent company McCormick.
"Our new Hot Chilli Sauce has the right balance of heat and flavour and is great for the BBQ this summer, and it can also be used as an ingredient to spice up almost any recipe."
To promote the launch, Hammonds is giving away a case (of 6 x 1-litre packs) of its Hot Chilli Sauce to the first 25 Buy It! readers to submit their names, address and daytime phone numbers to firstname.lastname@example.org.