Hubbard Ice Systems, which markets the Scotsman range of ice machines, has appointed Adam Byron (pictured) as regional sales manager for the Midlands and Northern England.
Following the buyout of HTG, Hubbard Ice System's parent company last year, the new owners are looking to build Hubbard's reputation.
Simon Aspin, commercial director at Hubbard Ice Systems, said: "The expansion of the sales team is part of a major investment programme designed to realise the full potential of our market position.
"Adam's knowledge, expertise and experience of a variety of different industries make him a hugely useful resource for a sales team and he also brings a very logical approach, something that, in my experience, is a real benefit in sales. We expect great things of him."