Huhtamaki has announced its continued sponsorship of the Hotelympia 10k run.
A "flash mob" organised by hospitality charity Springboard and led by a professional choreographer surprised visitors to IFE in March with an unexpected aerobic workout at ExCel London.
Hotelympia, taking place at ExCel from 28 April to 1 May 2014, has held the biennial 10k race since 2006. It raises money and awareness for Springboard through a course that sees runners take in the sights around London's Canary Wharf at the start of the exhibition week.
John Young, UK foodservice sales and marketing director for Huhtamaki, said: "The flash mob at IFE was a great way to launch Hotelympia's 10k run, which Huhtamaki UK is delighted to be sponsoring again for the third time.
"It grabbed everyone's attention and raised the profile of the run among industry professionals.
"We are extremely proud to be able to continue to support Springboard and the fantastic work it does in helping young, unemployed and disadvantaged people improve their futures by providing information, advice, skills development and work experience throughout the hospitality industry."
To register for the run visit www.springboard.uk.net.