Oxford's Fabulous Bakin'' Boys bakery has spent the past 12 months revamping its impulse range, which now includes a new line in Loaf Cakes.
The group has removed hydrogenated fats and all artificial colours and flavourings; added more flavour and inclusions; and developed more eye-catching packaging.
The new individually-wrapped Loaf Cakes include an 80g Fruit Loaf Cake (packed with cinnamon, cherries and vine fruits) and a Lemon & White Chocolate version, with a Carrot Loaf Cake to follow.
Jumbo oats have improved the taste and texture of the Fabulous Flapjacks range, while the All Butter and Belgian Chocolate Fairtrade Flapjacks are 50% bigger.
In the Marvellous Muffins and the Caramel Shortcake, the taste has been beefed up with higher levels of key ingredients while the Dark Choc Brownies - using real chocolate chunks - now come in a larger size.
Minimum orders range from six cases of Loaf Cakes (each case containing 12 cakes) to five cases of muffins or flapjacks, with 24 snacks per case.
To buy it, callThe Fabulous Bakin' Boys01993 777444