Mast-Jägermeister UK has announced that it is planning to donate one million shots of Jägermeister to the UK on-trade to celebrate the reopening of pubs, bars and restaurants from 4 July.
The initiative will be available to the company's national and free-trade customers as well as via wholesaler promotions.
Michael Cleary, managing director of Jägermeister UK, said: "Cashflow is going to be one of the biggest concerns for operators when they are finally able to reopen, so we want to support them as best we can. Shots drive incremental sales, putting extra cash into the tills, and we want to offer one million opportunities to do this."
Aidan Wilday, Mast-Jaegermeister UK sales director, added: "This initiative follows the launch of the global #savethenight campaign and the Jägermeister limited-edition Save The Night bottle."
Operators that are interested in taking advantage of this opportunity can contact their local Jägermeister sales representative for details.