Diageo Reserve has announced the appointment of Jenna Ba as the new brand ambassador for Bulleit Bourbon in Great Britain.
Ba has more than 10 years' experience working at top establishments such as the Chiltern Firehouse in Marylebone and the Brompton Club in Chatham, Gillingham.
More recently, Ba has worked at brand events and activations for Bulleit.
Her role will begin on 3 July where she will showcase the Bulleit ‘Woody' to visitors of Imbibe Live and serving Bulleit Bourbon, Bulleit Rye and the brand's Kentucky Ice Tea.
Ba's new role will see her work with the on-trade to educate and inspire bartenders, while also working with consumers telling the story of the brand and giving advice on how best to serve it.
Bulleit Bourbon was launched by Tom Bulleit and is ranked as one of the fastest-growing Small Batch Bourbons in America. It uses Kentucky's limestone filtered water, fresh from the Salt River and a special strain of yeast to give a distinctive taste.
In 2004, 2007 and 2012 Bulleit Bourbon won gold medals at the San Francisco World Spirits Competition.
Diageo has a large collection of brands including Johnnie Walker, Crown Royal, JÎµB, Buchanan's and Windsor whiskies, Smirnoff and CÁ®roc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
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