JJ Food Service supports Chip Week

03 February 2015 by
JJ Food Service supports Chip Week

Foodservice specialist JJ Food Service is urging its customers to get involved in National Chip Week from 16 to 22 February with a number of chip and potato-themed promotions.

The company suggests engaging customers with five simple steps:

  • Educate and inform - not everyone is aware of the health benefits of potatoes - why not highlight one nutrition fact a day or interesting recipe a day on your chalkboard?

  • Suggest healthier alternatives - you can encourage thicker chip cuts that can be lower in fat per 100g compared with thinner cut fries

  • Encourage sampling - have a 'chip sampling' day or offer customers complimentary chips with their meal to encourage them to try new variants

  • Use social media - locate the social media expert in your business and challenge them to engage customers. How about a free meal for the best chip-dip recipe on Twitter or Facebook?

  • Go gluten-free - the gluten-free market is worth more than £355m in the UK and is expected to hit £519m by 2016 - so highlight gluten-free chip options on your menus

JJ's will be holding potato-themed promotions, a social media competition and the chance to win a case of gluten-free Super Crisp Chips.

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