JJ Food Service supports Chip Week

Foodservice specialist JJ Food Service is urging its customers to get involved in National Chip Week from 16 to 22 February with a number of chip and potato-themed promotions.

The company suggests engaging customers with five simple steps:

• Educate and inform - not everyone is aware of the health benefits of potatoes - why not highlight one nutrition fact a day or interesting recipe a day on your chalkboard?

• Suggest healthier alternatives - you can encourage thicker chip cuts that can be lower in fat per 100g compared with thinner cut fries

• Encourage sampling - have a 'chip sampling' day or offer customers complimentary chips with their meal to encourage them to try new variants

• Use social media - locate the social media expert in your business and challenge them to engage customers. How about a free meal for the best chip-dip recipe on Twitter or Facebook?

• Go gluten-free - the gluten-free market is worth more than £355m in the UK and is expected to hit £519m by 2016 - so highlight gluten-free chip options on your menus

JJ's will be holding potato-themed promotions, a social media competition and the chance to win a case of gluten-free Super Crisp Chips.