Enfield-based foodservice specialist JJ Foodservice is broadening its customer base to supply gastro-pubs, restaurants and hotels, having previously focused on cafes, coffee shops, quick-service restaurants, schools and local authorities.
The wholesaler has eight branches across the UK, and is supporting the move by working with fresh, local and gluten-free suppliers, and by tripling its field sales force over the next six months.
JJ Foodservice will work with a leading British fresh lamb and beef processor, with certifications to support quality, traceability and animal welfare standards, including Farm Quality Assurance, Red Tractor and Freedom Food.
JJ's chief product officer Ali Guvemli said: "Quality is critical when it comes to fresh beef and lamb, and these certifications are important marketing tools for our customers' menus."
In the next few months, JJ will also launch a new range of own-label, gluten-free lines, including chips, flour and bakery items. Gluten-free pasta and batter mix are also in the pipeline.
The new products, which will begin to be available from this month, will be supported with new labels which will help caterers and foodservice outlets to comply with changing legislation.
The JJ Foodservice online ordering service will continue to be an important service for customers with 60% of the company's sales received online. The operator offers next-day delivery for orders up until 9pm and same-day collection for customers across the UK.