Yummy Pubs says that the addition of the original popcorn range to the chain's menu is making a significant contribution to its increasing customer numbers.
Joe & Seph's offers a wide variety of original sweet and savoury popcorn flavours made with natural ingredients, but it is the unique way that Yummy Pubs is serving the popcorn that has cemented the brand's popularity and seen it quickly become a favourite with their customers.
Tim Foster, Yummy Pub Co's director, sells seven different flavours of Joe & Sephs across his four unique establishments.
The popcorn is available in biscotti dispensers and has also been used as part of a Tapas menu, extending Joe & Seph's popularity and generating interest from a new customer base.
Foster explains: "When I stumbled upon Joe and Seph's popcorn I knew instinctively it would be a talking point at my sites and the range has proved to be very popular. I never imagined popcorn could drive footfall, but the product is fantastic and customers do seem to want to hunt it out!"