Photo: Yuki Sugiura
John Torode, celebrity chef and MasterChef judge, is fronting #superfishoil, a new consumer campaign that aims to encourage people to eat more fish rich in omega-3 by highlighting the significant health benefits.
Spearheaded by Seafish, the industry authority on seafood, it is hoped the campaign will translate to foodservice, and motivate consumers to consider seafood as a healthier option for meals.
Launching this month, the #superfishoil campaign will be further supported by Heart Research UK, expert dietitian Juliette Kellow, and Professor Ed Rainger from the Institute of Cardiovascular Sciences at the University of Birmingham. The initiative coincides with National Heart Month, a drive to promote a healthy lifestyle for a heathy heart, which runs throughout the month of February.
In the UK, an estimated 2.3 million people are living with coronary heart disease, an illness which claims the lives of more Brits than any other. Omega-3 fatty acids help to maintain safe levels of triglycerides in the blood, a type of fat which, when raised, increases the risk of heart disease.
Previous research by Seafish shows that 73% of adults in the UK don't know how much fish they should eat a week in order to maintain good health and 96% of adults don't know the recommended amount of omega-3 fat they should have in one week.
Businesses within the seafood trade are encouraged to get involved by accessing a collection of marketing materials from www.fishisthedish.co.uk/health/fish-for-omega-3
Torode's recipes of grilled mackerel and beetroot salad, and crab and smoked mackerel with sourdough toast are also available online.