British-based ice-cream brand Jude's has announced it has become the UK's first carbon-negative ice-cream brand.
Following work with Professor Mike Berners-Lee, an expert in carbon footprinting and his team at Small World Consulting, the B-Corp company has announced that it is removing 10% more carbon dioxide from the atmosphere than it is emitting. The family-run ice cream brand has committed to a 43% reduction in carbon intensity by 2030.
Berners-Lee said: "The climate and ecological emergency has implications for every aspect of an ice-cream business. For an ice-cream producer, the big questions include what ingredients to use and how they should be produced, how to cut carbon from every part of the operation, and what else can be done to look after our world.
"It is fantastic to be working with Jude's at the start of its passionate journey to align every aspect of the business towards the sustainability transition that the world so urgently needs."
Jude's is working to reduce carbon emissions from both its operations and supply chain and has committed to a three-part plan to ensure it remains on track to its 2030 target.