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The Caterer

Juice and smoothie launch from Serious Food

27 June 2007 by
Juice and smoothie launch from Serious Food

Own-label supplier the Serious Food Company has launched 13 freshly-squeezed juices and smoothies under its own brand following its successful move into the market under its own name in 2001 with chilled soups and 2006 with chilled desserts.

Since 2004, the smoothie market has grown by 191% to reach £348m, while the juice sector has increased by 20% to £3.1b.

Serious premium-priced juices contain only fruit and often incorporate superfruits and seasonal variants.

The range includes four fruit smoothies (Blueberry & Pomegranate, Alphonso Mango & Lime, Strawberry & Scottish Raspberry and Scottish Raspberry & Nectarine) two yogurt smoothies (Vanilla Bean & Wild Flower Honey and Indian Mango & Honey), five freshly-squeezed juices - Orange (smooth or with bits), Pressed English Apple & Rhubarb, Scottish Raspberry & Pomegranate and Orange and Alphonso Mango - and two crushes (Orange & Raspberry and Lemonade).

To buy it, call 01753 552 488

Serious Food Distribution

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