A recent Heinz Out of the Home brand competition run in partnership with Crown Carveries has proved popular with younger customers.
The competition celebrated the move by the restaurant chain to serve only Heinz Beanz on its breakfast menu across 120 Crown Carveries, and invited children to design a poster around the popular product. It was created to engage customers during their visit, as well as promote the chain's breakfast offering - an increasingly important meal for restaurants looking to drive revenue across the food service sector.
Prizes included free family meals at the restaurants, a Heinz goody bag and family tickets to top UK attraction such as Thorpe Park, Legoland Windsor and Alton Towers.
Jane Reynolds, customer marketing manager at Heinz Foodservice, said: "This joint initiative with Crown Carveries has been a perfect example of the way a brand such as Heinz, which the British public trust and have an emotional connection with, can make a genuine impact when leveraged successfully within food service.
By Lisa Jenkins
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