Kingsland Drinks is launching a new brand to focus on luxury and premium spirit brands for the on and off trade.
Becky Davies (pictured), former on-trade sales director at Mangrove Global, has joined the Manchester-based firm as head of spirits development.
During her time at Mangrove Global, Davies worked with more than 40 different premium brands, spanning multiple different spirit categories.
The new company - set to be named and launched soon - will offer a portfolio of premium agency brands alongside a significant range of new and emerging products.
Davies commented: "Spirits have been my passion for over a decade, the innovation and creativity illustrated daily is incredible to be part of. I can't wait to bring all of that to the new company with the freedom to shape a seriously brilliant portfolio of purposeful brands and service some of the hospitality industry's best outlets."
Andy Sagar, executive chairman of Kingsland Drinks, said: "It's early days in the formation of the new company, but we're very much behind supporting its growth and footprint across the industry. Under Becky's expert eye, it will exist as a standalone business with the freedom to grow and evolve naturally.
"Critically, its offering will be a welcome shot in the arm for premium drinks; UK consumers are increasingly seeking out new and exciting drinks and becoming more sophisticated in their choices and knowledge. We're already hugely excited about the offering Becky is curating and have incredible confidence that, with Becky at the helm, it'll become a destination for outlets seeking stand out luxury and premium drink brands."
The new company, based in Manchester, is recruiting for sales and marketing professionals with dedicated spirits experience.
Davies added: "We want to bring together a team of experts who strive to be part of something with real momentum, energy and ambition. This is a unique opportunity to join an exciting new venture and to contribute to and build from the ground up."