Product Kit Kat Pop Choc resealable sharing bag
Details The iconic Kit Kat brand is the latest to join Nestlé's chocolate sharing bag range following the launch of Milky Bar Giant Buttons and Rolo sharing bags earlier this year. The packs of bite-sized Kit Kats highlight their more sociable format with the "Love To Share" logo.
Fact Kit Kat is the UK's leading out-of-home brand, according to Brakes and 3663 sales out data (source: MAT August 2010).
Promotion The new format has already benefited from a £3m media spend, part of a £7m investment in the Kit Kat brand during the first quarter of the year.
How supplied Cases of 8 x 140g packs