Hospitality sweethearts 14 February 2020 The couples who make working together and living together a love story
In this week's issue...Hospitality sweethearts The couples who make working together and living together a love story
Read More
Search
The Caterer

Kraft Foods gets seasonal treats in place for Halloween and Christmas

20 July 2012 by
Kraft Foods gets seasonal treats in place for Halloween and Christmas

Kraft Foods has launched its new Halloween and Christmas product portfolio, including some "creepy" new treats, ethical "wishes" and new pack formats.

In 2011, growth in the category was driven by everyday treats, with the sector up 112% year on year, and is now worth £3.4m. Kraft's Cadbury Screme Egg was responsible for the majority of the uplift, growing by £1.5m and becoming the top-selling Halloween product.

There is a new critter this Halloween - the Cadbury Crunchy Spiders, filled with green crunchy bites and wrapped in foil featuring two spooky spider character designs and creepy crawly legs built into the packaging design.

As in 2011, Kraft's key Christmas product is Cadbury Wishes, available to order from August, and 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com Catch up with more news and gossip on all Caterer's blogs
E-Newsletters For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!