Kraft Foods has launched its new Halloween and Christmas product portfolio, including some "creepy" new treats, ethical "wishes" and new pack formats.
In 2011, growth in the category was driven by everyday treats, with the sector up 112% year on year, and is now worth £3.4m. Kraft's Cadbury Screme Egg was responsible for the majority of the uplift, growing by £1.5m and becoming the top-selling Halloween product.
There is a new critter this Halloween - the Cadbury Crunchy Spiders, filled with green crunchy bites and wrapped in foil featuring two spooky spider character designs and creepy crawly legs built into the packaging design.
As in 2011, Kraft's key Christmas product is Cadbury Wishes, available to order from August, and 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish.
By Lisa Jenkins
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