Continuing our series looking behind the scenes at suppliers to the hospitality market, we catch up with Louise Stigant, commercial director, Away From Home and Convenience
Q What is the company's objective?
A To grow our business through driving quality. We make food products that consumers and customers feel good about and we are constantly looking for fresh ideas to improve our offers across sectors including the away-from-home market.
Q What are the current issues facing your food service customers
A The credit crunch is certainly affecting our customers, particularly those supplying to the workplace where we see the effects of a declining workforce and shorter working weeks. This has particularly hit areas of the vending sector.
Q How do you help them address these issues?
A The consumer is looking for great quality but also wants great value. Our brands deliver on both counts. Coffee and hot drinks are a great revenue driver so they bring opportunities for income generation. The convenience sector provides evidence for this as increasingly operators use hot beverages as an added-value service.
Q What are the questions your customers ask most regularly?
A Increasingly questions tend to be about value and helping our customers make more within existing parameters.
Q What do you believe will be the next big trend in your market?
A The drive for quality combined with convenience and value is a winning formula, so anything that helps operators serve delicious tasting food and beverages and that help drive the bottom line will take off.
Sustainability is an increasingly important focus, with issues such as water usage and energy efficiency hitting the agenda.
QWhere does the company stand on green issues?
A Sustainability is a strategic area for Kraft Foods. We work to continually improve our efforts throughout our entire system from farm to fork. We are making sustainability a part of every business decision and to help us prioritise our sustainability activities we are focused on six key areas: agricultural supply, packaging, energy, water, waste and transportation and distribution. We've set ourselves some tough objectives at a global level and we are publicly tracking our progress - to find out how we are doing go to www.kraftfoodsbetterworld.com and click on to Progress.
This year in the UK we have made great progress on Kenco, increasing our purchases of sustainably farmed coffee from Rainforest Alliance Certified farms. And last year we moved all our away-from-home tins of Kenco to composite tubs - cardboard tins with tin lids - thus saving packaging.
Also, 85% of the energy used at our Banbury site is self-generated, some by incinerating spent coffee beans.
Q Long term, where's the business going?
A We want to continue to grow through innovation that provides delicious products for the consumer and that work for the operator in terms of driving sales value. With lots of exciting initiatives in the pipeline, keep an eye out for some great innovations from us. We also want not just to meet, but to exceed, our sustainability targets.
- Company name Kraft Foods UK
- Address St Georges House, Bayshill Road, Cheltenham, GL50 3AE
- Tel 01242 236101
- Websiteswww.kraftfoods.com, www.kencocoffeecompany.co.uk, www.philadelphia.co.uk/professional
- Products Coffee, cream cheese, biscuits, confectionery
- Brands Kenco, Philadelphia, Oreo, Ritz, Maxwell House, Carte Noire, Terry's, Toblerone
- Market sectors Restaurants, hotels, pubs, cost sector, workplace, stadia, leisure, travel
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