Kraft Foods and Vue Entertainment have signed a ground-breaking contract for Kraft to supply a range of its popular products at Vue's 69 cinemas across the UK.
The range includes sharing bags of Cadbury Giant Buttons and Cadbury Twirl Bites to name but a few. It is expected that aside from the core range, Vue and Kraft will be testing and delivering new and innovative offerings for their customers to enjoy with their film.
The range of sharing bags is available now and will be backed by an extensive customer advertising campaign on Vue's big screens and by point-of-sale materials. Cinema staff will also benefit from training to fully acquaint them with the new ranges.
Fin Coffey, away from home sales director at Kraft Foods said: "Vue Entertainment stands out due to their innovative approach to the cinema experience and that's why they are a perfect fit for our brands. We are extremely excited to be able to offer consumers the chance to enjoy our tasty sharing bags in cinemas for the first time."
Steve Knibbs, chief operating director at Vue Cinemas, added: "The selection of food and drink on offer is of paramount importance to us. We are excited about this new relationship with Kraft Foods and look forward to working with them."
By Lisa Jenkins
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