Kraft to supply Vue Entertainment cinemas

22 December 2011 by
Kraft to supply Vue Entertainment cinemas

Kraft Foods and Vue Entertainment have signed a ground-breaking contract for Kraft to supply a range of its popular products at Vue's 69 cinemas across the UK.

The range includes sharing bags of Cadbury Giant Buttons and Cadbury Twirl Bites to name but a few. It is expected that aside from the core range, Vue and Kraft will be testing and delivering new and innovative offerings for their customers to enjoy with their film.

The range of sharing bags is available now and will be backed by an extensive customer advertising campaign on Vue's big screens and by point-of-sale materials. Cinema staff will also benefit from training to fully acquaint them with the new ranges.

Fin Coffey, away from home sales director at Kraft Foods said: "Vue Entertainment stands out due to their innovative approach to the cinema experience and that's why they are a perfect fit for our brands. We are extremely excited to be able to offer consumers the chance to enjoy our tasty sharing bags in cinemas for the first time."

Steve Knibbs, chief operating director at Vue Cinemas, added: "The selection of food and drink on offer is of paramount importance to us. We are excited about this new relationship with Kraft Foods and look forward to working with them."

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking