Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Lambrini rosé from Halewood International

29 July 2009
Lambrini rosé from Halewood International

Independent drinks manufacturer Halewood International has developed a rosé-styled product under the Lambrini brand to capitalise on the fast-growing rosé wine category which now represent around one in 12 of all wines sold in the UK (AC Nielsen).

It is made using blended Italian grape juice and has an abv of just 5.5%, making it suitable for consumers looking for a lighter drink.

The new product is being targeted at 18- to 30-year-old consumers in the C1 C2 and D demographic categories with a strong bias towards women, offering value for money coupled with a drink that is considerably less sweet than its Lambrini Peach and Cherry variants. The drink is semi-sparkling like Lambrini original.

Aimed at both the on- and off-trade, the launch will benefit from the £5m marketing support package Halewood International has committed to the overall Lambrini brand including television, press and a full sampling campaign.

To buy it, callHalewood International

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking