Pierhead is confident that its latest Latin beer, the "Cerveza" Mexicali, will be well received by British lager drinkers.
The launch follows the introduction of Central and South American premium beer brands, including Quilmes from Argentina and Lokal from Brazil.
Mexicali is brewed in small batches at the Cerveceria Mexicana brewery in Tecate, Mexico, which was founded in 1923. Its golden, straw-like colour and crisp flavour are achieved by a two-row barley malt used in the brewing process.
The red, white and green label depicting the Mexican flag also helps to communicate the brand's authentic Mexican heritage.
The beer comes in 330ml bottles.
To buy it, call 020 8320 4467