Lavazza will once again be the official coffee of the 2013 Championships, Wimbledon. Lavazza will be available to spectators, as well as to athletes and staff, and those forming the world's most famous queue.
To support the partnership and engage with coffee fans and tennis enthusiasts alike, Lavazza is introducing an online competition whereby consumers can create their perfect match between Lavazza coffee specialities and their favourite contemporary British traditions to be entered to win a host of prizes including Wimbledon tickets, Lavazza's limited edition A Modo Mio Wimbledon coffee machine or iTunes cards.
The Lavazza Q Cafè will serve the Cappuccino Special 2013, a reinterpretation of a classic Italian coffee recipe, reflecting a new tradition. This tasty serve is enriched with a delicate espresso-based mousse and finished with a dusting of cocoa.