Global coffee company, Lavazza, has confirmed a new three-year deal with The Championships, Wimbledon, securing its position as the Official Coffee of The Championships, in a deal that has run consecutively since 2011.
To mark the occasion, Lavazza have confirmed Andre Agassi as this year's Global Ambassador to The Championships. The tennis legend Andre Agassi, is celebrating 25 years since winning his first Grand Slam title at Wimbledon in 1992, and will once again be welcomed back to the All England Club.
Lavazza vice-chairman, Marco Lavazza, explained: "Lavazza is thrilled to be continuing the relationship with The Championships at Wimbledon for the next three years. We're proud to be part of one of the greatest tennis tournaments in the world and it gives me great delight to see the partnership go from strength-to-strength. Appointing Agassi as Global Ambassador is another milestone for us and we look forward to sharing an exciting year with one of history's greatest athletes."
Wimbledon starts today, Monday, 3 July, for two weeks, with Lavazza set to operate over 200 coffee machines at 60 service points during the fortnight. This includes 13 bars and restaurants, corporate hospitality areas; the media work room and areas reserved for players and match officials.
Up to one million cups of Lavazza coffee are expected to be served to this year's crowds, both inside Wimbledon's grounds and outside at Britain's most famous queue where spectators eagerly await entry.