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Limited-edition orange flavour from Coca-Cola

25 April 2007 by
Limited-edition orange flavour from Coca-Cola

Orange is the chosen flavour for this year's limited-edition Coca-Cola taste for the summer, following the success of last year's Coke with Lime, for which 40% of the launch sales represented new customers and increased purchasing.

Coca-Cola Orange is designed to appeal to regular Coca-Cola drinkers as well as those who prefer the more citrus flavours of Coke with Lemon and Coke with Lime. And the company says that 70% of post-trial consumers said that they would "definitely" or "probably" buy the new drink. Coca-Cola Orange comes in 330ml cans and in cases of 24 x 500ml glass bottles.

To buy it, call: 0845 710 2030

Coca-Cola Enterprises

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