Product Limited-edition The Purple Bar confectionery
Details This seasonal impulse bar contains four large Quality Street The Purple One milk chocolate sweets, each with a creamy caramel centre surrounding a whole hazelnut.
Fact Singles confectionery accounts for 52% of all confectionery sales while Quality Street - which sees its strongest sales during the Christmas period, increased its brand value last year by 14% to £98m.
Promotion The brand extension will be backed by a £1m media campaign.
How supplied 36 x 40g bars