Little Chef to serve Lavazza coffee across 90 UK sites

20 July 2012 by
Little Chef to serve Lavazza coffee across 90 UK sites

Lavazza has joined forces with newly rebranded roadside restaurant Little Chef to offer its coffee to motorists across the 90 UK sites.

From 24 July all Little Chef sites will be offering the Italian coffee brand, served by baristas who have all received training at the Lavazza Training Centre.

Little Chef serves four million cups of tea each year, and Lavazza coffee will sit alongside Taylors and Yorkshire Tea as Little Chef's tea suppliers and Cadbury's as the hot chocolate provider.

The partnership will enable Little Chef to position its business as the first choice hot beverage and quality food-on-the-move stop for motorists with its new premium coffee offering.

Barry Kither, sales and marketing director at Lavazza, said: "The partnership with Little Chef sees the marriage of two iconic brands, one Italian and one British, giving customers access to the authentic Italian coffee experience while on the go."

Little Chef chairman Graham Sims said: "It's true to say that customers pretty much have access to quality coffee on every corner of every UK high street today. What was missing was really great coffee while travelling on our A-roads; this changes that."

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com Catch up with more news and gossip on all Caterer's blogs
E-Newsletters For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking