Lavazza has joined forces with newly rebranded roadside restaurant Little Chef to offer its coffee to motorists across the 90 UK sites.
From 24 July all Little Chef sites will be offering the Italian coffee brand, served by baristas who have all received training at the Lavazza Training Centre.
Little Chef serves four million cups of tea each year, and Lavazza coffee will sit alongside Taylors and Yorkshire Tea as Little Chef's tea suppliers and Cadbury's as the hot chocolate provider.
The partnership will enable Little Chef to position its business as the first choice hot beverage and quality food-on-the-move stop for motorists with its new premium coffee offering.
Barry Kither, sales and marketing director at Lavazza, said: "The partnership with Little Chef sees the marriage of two iconic brands, one Italian and one British, giving customers access to the authentic Italian coffee experience while on the go."
Little Chef chairman Graham Sims said: "It's true to say that customers pretty much have access to quality coffee on every corner of every UK high street today. What was missing was really great coffee while travelling on our A-roads; this changes that."
By Lisa Jenkins
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