Little World Beverages, the parent company of British craft brewers Fourpure Brewing Co, Magic Rock Brewing and Aussie import Little Creatures, has announced an out-of-date keg replacement scheme.
All brewers will replace full and unbreached draught beer kegs that are out of date – and Magic Rock will be doing the same for casks. Fresh, in-date stock will be sent in the customer's next order when they are ready to trade.
Gordon Treanor, managing director of Lion Little World Beverages Europe, said: "Pubs and bars are the beating heart of UK communities, especially in regional and suburban areas. We're all too aware of the devastating impact that Covid-19 has had on the industry and hope that our out-of-date keg replacement scheme goes some way to help to get the on-trade back on its feet when the time comes."
Both Fourpure and Magic Rock have been enjoyed strong online sales since the nation went into lockdown, with Fourpure reporting a 6,000% sales increase from February to April and Magic Rock seeing a 4,800% increase in sales versus the same period last year.
The breweries currently have close to 2,000 kegs in trade, equivalent to more than 100,000 pints.