Sustainable protein supplier, Quorn Foods, has announced a new partnership with Liverpool Football Club (LFC), as part of the club's aim to foster greater food sustainability.
The multi-year partnership will see Quorn become the club's Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its Reds Go Green initiative.
Quorn will work in collaboration with the club to provide new opportunities for supporters to choose from vegetarian and vegan foods on matchdays, while also working with the club's nutrition team to extend the choice of healthy protein among its playing staff.
During the last two seasons, the Reds Going Green initiative has had a significant effect on improving the club's environmental impact, with positive steps having been made to eliminate the use of single-use plastic and reduce the club's carbon footprint through sustainable waste management.
Billy Hogan, managing director and chief commercial officer of Liverpool FC, said: "As a leading provider of sustainable meat-free products in the UK, Quorn will be a key partner in the Club's sustainability efforts. In this case, Quorn will help us provide our supporters with more sustainable food alternatives on matchdays.
Gill Riley, marketing director at Quorn, added: "Our vision at Quorn is to provide food that is healthy for our families and the planet. The Liverpool FC partnership will be an incredibly important element of this. Not only will we be introducing a sustainable protein to tens of thousands of fans at every home game, we will be working with LFC's world-renowned nutritional experts to understand the positive impact Quorn's super-protein can have on elite sports performers."