Livestock Live events launched to showcase welfare standards

01 November 2012
Livestock Live events launched to showcase welfare standards

A new series of Livestock Live events have been created to give caterers a greater insight into sustainable farming practices.

BPEX sponsored the first event in order to showcase the stringent welfare standards and sustainable farming practices employed by third generation farmers Mark and Paul Hayward.

All the pork from their farm complies with Red Tractor scheme standards and the business is proud to be an ambassador farm for the RSPCA's Freedom Food scheme and the Countryside Stewardship scheme.

BPEX foodservice trade manager, Tony Goodger, said: "An estimated 90% of pigs in England are produced on farms which belong to recognised assurance schemes, as are the feed companies supplying them.

"When it comes to red meat, it stands to reason that better carcase utilisation means less waste, which in turn means a lower environmental impact per unit of product.

"By sourcing quality assured, high welfare pork and featuring dishes made from cuts from the shoulder, collar and belly (in which the UK is self-sufficient) on the menu, caterers will be able to offer their customers a product which is not only sustainably sourced, but which also provides them with excellent profit potential.

Mark Hayward said: "There's no big secret to creating great tasting meat, in fact it's really straightforward. You simply need to put the right breeds in the right environment. It's a privilege for us to be able to farm animals this way and we are also extremely proud of the conservation and environmental work we do."

By Lisa Jenkins

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