Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) is the new name of Lucozade Ribena Suntory.
The change is designed to bring the company closer to the Suntory Group's global brand identity.
Suntory Beverage & Food Europe (SBFE), a division of the Japan-based Suntory Group, has announced that all its local markets operating in the region will undergo a commercial name change to unify the organisation with a new corporate brand look to accompany the name changes and reflect the company's global identity.
The newly named SBF GB&I makes brands such as Lucozade, Ribena and Orangina, and, says the company, "these brands will remain the heartland of the business, attracting loyal consumers, delivering value for partners and supporting the company's vision of 'Growing for Good' – doing the right thing by society, people and the planet."
Carol Robert, chief operating officer at SBF GB&I, said: "We've been proud members of the Suntory Group since 2014 and this name change further demonstrates our commitment to work as One Suntory, united by our shared Growing for Good vision. Our new name reflects an exciting step change in our business, and I look forward to this next phase of growth delivered with the same passion, purpose and pride we've always had.
Peter Harding, chief executive officer at Suntory Beverage & Food Europe, added: "Being part of Suntory is something special. The company was founded in 1899 based on strong values, a belief in giving back to society and a fearless spirit of innovation and entrepreneurship. I couldn't be prouder today than seeing the Suntory name front and centre of all our business operations across Europe. This signals a cultural shift in our organisation, bringing our employees together to be more connected and collaborative, and working together to deliver better outcomes for our customers and consumers."
Suntory Beverage & Food Europe operates in more than 60 countries including the EU, overseas EU territories, Northern and West Africa and British Caribbean. The company has 3,800 employees and operates local production facilities in the UK, France and Spain.