Operators are falling well short of the customer expectation curve when it comes to breakfast drinks. Ian Boughton reports
Customers, it has to be admitted, are not enthusiastic about what they are served with their breakfast. A major factor in whether a guest will return to a hotel is the standard of its coffee and tea – yet it is widely accepted that the nation behind the good old British cuppa typically offers guests no more than a so-so brew.
This is a surprisingly well-researched subject. One survey reports that more than half of hotel guests consider breakfast tea and coffee to be the most important feature of their hotel stay, while another survey says 30% of guests reckon the standard of the breakfast brew influences their choice of hotel.
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