Makeover and new flavours for Rachel's Organic
24 March 2010 by Angela Frewin
A £2m relaunch of the Rachel's Organic dairy brand includes a redesign, a marketing campaign involving an exclusive brand partnership to be announced, new big pot flavours, and a refreshed line-up of multipacks.
The 450g new flavour Big Pots bring back two popular limited-edition tastes - Gooseberry, and Mango, Pineapple and Passion Fruit - and introduce a new twist on the standard strawberry recipe by adding a hint of lime.
Two newcomers to the multipack range include Honey, Cherry, and Orange & Lemon flavours in the creamy Greek-Style bio-live format, along with a more indulgent pack that combines individual Toffee and Milk Chocolate yogurt pots.
To buy it, callRachel's Organic
01970 625805
