Matthew Clark launches digital wine and drinks lists from iRiS

Drinks wholesaler Matthew Clark has partnered up with iRiS Software Systems to offer its customers digital wine and drinks lists in the form of interactive digital menus for tablets.

The technology created by iRiS is a multilingual app which works on Android and iOS, and is made up of three components which include a wine, bar and food menu and can be used for events promotion amongst other services.

The app is controlled from a content management system and the user-friendly design allows diners to navigate easily through all areas of the wine and drinks lists. The aim is to save time and reduce the expensive process of reprinting and updating paper menus. A bespoke design means that it can be tailored to fit each individual outlet.

Ben Taylor, retail marketing manager of Matthew Clark, said: "We know that the average on-trade wine consumer wants a better quality product but doesn't necessarily have the knowledge to negate the risk of trading up past the entry level offering.

"The app allows us to deliver multiple layers of information about our wines, across various media at the point of purchase. This gives the consumer as much detail as they need to make an informed decision, fully considering all of the options available to them."

Restaurants have typically seen a 19% uplift in wine sales and some 100% increase in premium wine sales.