McCormick has unveiled its annual Flavour Forecast for 2013. Created by a team of McCormick chefs, sensory scientists, dieticians, trend trackers, marketing experts and food technologists from around the world, the report focuses on the emerging trends that the company expects to drive in terms of flavour innovation over the next few years.
One leading trend featured in this year's report is "Global My Way", which explains how ethnic ingredients are being rediscovered and incorporated into everyday eating. One example of this in the future may be Japanese katsu - a tangy cross between BBQ and steak sauce.
In its second year as a global report, the Flavour Forecast showcases trends and flavours taking root in cultures spanning Asia, Australia, Europe, Africa, Latin America and North America.
Full details of the flavour combinations and images can be viewed at www.flavourforecast.com
By Lisa Jenkins
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