The partnership will enable Melitta to distribute its range of coffee blends to hotels, restaurants and cafés (Horeca) across the UK.
Laura Sherwood, new market manager at Melitta Professional, said: "Securing this partnership between Melitta Professional and Automatic Retailing delivers a strong start to our journey into the UK Horeca market. With its great industry reputation, excellent customer service and expertise, Automatic Retailing was the obvious choice for us as our partner."
Automatic Retailing distributes confectionery, drinks, snacks, coffee and vending cups from its Northumberland base to companies across the UK and Ireland. It will now add three of Melitta's new coffee blends to its offering.
John Crichton, CEO at Automatic Retailing, said: "We are naturally pleased to be working with such a large and reputable brand as Melitta Professional for its up and coming launch into the UK Horeca coffee market."
Founded in 1908, Melitta manufacturers filter and automatic coffee machines and sells to over 50 countries worldwide.
Melitta Professional will launch its new blended range at the Restaurant Show 3-5 October.
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