L to R: Robert Jakobi and Julian Metcalfe
Metcalfe's Food Company has announced plans to de-merge and restructure its business.
Food entrepreneur Julian Metcalfe originally founded the holding group back in 2009 so he could sell popcorn and healthier snacks to his itsu and Pret A Manger shops.
The snack manufacturer, known for developing its two brands, itsu [grocery] and Metcalfe's skinny, will split from 1 June 2015 to form itsu [grocery] Ltd and Metcalfe's skinny Ltd. The move has been implemented to better support the fast growth of both brands by creating the dedicated structure and resource that they now require.
CEO for Metcalfe's skinny and itsu, Robert Jakobi, said of the news: "It was important for us to build a long-lasting structure so we can satisfy the increasing demand for our current lines and our exciting NPD plans. We have created two distinct teams to run each brand. I can't wait to get cracking and see us reach the potential I know we have."
Metcalfe added: "It is true testament to our incredibly passionate team that this de-merger has happened as fast as it has. We have grown at such an incredible rate. It's an incredibly exciting time for us."
Max Rees has been named managing director of Metcalfe's skinny.
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