Mission Foods is set to introduce a new ‘Super Soft' wrap recipe to the UK foodservice market from March 2016.
Consumer testing has shown that the wraps performed significantly better on all measures, such as flexibility, flavour, appearance and texture, and, crucial for any professional kitchen, the wraps also do not dry out and hold their shape once assembled.
The brand's biggest piece of innovation launched in recent years will see Mission Foods initially launch a 10-strong Super Soft range which will consist of both plain and flavoured wraps across a number of different sizes; followed by further new product development throughout 2016.
Dave Edwards, head of sales at Mission Foods, explained: "Following the success of Super Soft within the UK retail market, its launch into foodservice will give chefs a new and improved product. We have seen great results from our consumer testing, and the initial feedback from our customers has been really positive, so we are confident that the new proposition will help outlets to increase their wrap sales.
"Ideal for the out-of-home market, the range will be easier to work with as the wraps are more pliable, less likely to tear and don't dry out; allowing chefs to really get creative in the kitchen and explore the different usage opportunities. As eating-out occasions such as breakfast and snacking continue to grow, there are more opportunities for wraps to appear on menus. From bar snacks and canapés, to breakfast burritos, the possibilities are endless and we will be showcasing how our Super Soft range can be utilised through brand new recipes available on our foodservice website."
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