Mitre Linen and Hypnos have kicked off a joint programme of national roadshows with a launch event at Manchester's Hotel Football.
The event provided an opportunity to see the latest trends in beds, bedding and designer wall art.
Stephen Broadhurst, managing director for Mitre Linen, said "It's a delight to meet with our customers and to have the opportunity to showcase our products to hoteliers who can't easily come to our showroom in Wales. We know time is precious and this type of event allows us to make things as easy as possible for them."
Hypnos sales director David Lawrenson added: "It was great to take our roadshow out to customers and prospective customers in the North West. We're looking forward to doing the same in other areas of the country over the coming months."
Sandra Dixon, executive head housekeeper at the Midland hotel, Manchester, who attended the event, said: "I think it's a great idea for companies like Mitre Linen and Hypnos to come to us. Seeing and testing their products in the comfort of a hotel room was a real opportunity. Our industry is based on customer relationships and it is always a pleasure to meet with hotel suppliers who go the extra mile to help us give our guests the best hotel experience."
More roadshows are planned for Birmingham, Edinburgh, Bristol and Cornwall.