MSC launches #TurnTheTide seafood campaign

The Marine Stewardship Council (MSC) has launched a new nationwide campaign with MSC certified fish and chip shops and their customers aimed at celebrating the commitment, achievements and dedication to sustainably sourced seafood.

The campaign aims to show fish and chip fans that they have the power to end overfishing with recent research carried out by YouGov on behalf of the Marine Stewardship Council (MSC) showing that 80% of fish and chip consumers believe that all of the UK's fish and chip shops should serve certified sustainable fish.

James Ritchie, co-founder of the UK's best Fish and Chip shop, Simpsons Fish & Chips, commented: "We believe both chippies and customers alike play a vital role in safeguarding the future of fish and are proud to be supporting the Turn the Tide campaign which in turn protects the Great British dish we all know and love and ensure generations to come can still tuck in to generous helpings of fish & chips."

George Clark, UK commercial manager for the MSC, said: "We've enlisted our 75 MSC certified chippies to help spread the word and encourage fish and chip fans to be ‘ocean heroes' by always choosing MSC fish. This campaign should encourage fans to vote with their feet and empower them to ‘Turn The Tide' by choosing certified sustainable fish."

Certified chip shops will be using #TurnTheTide campaign materials and digital assets to show their commitment to MSC's sustainable seafood programme and celebrate customers support to help protect the future of our oceans by choosing certified sustainable fish and chips.

Further details can be found at www.msc.org/turnthetide

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