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Nestlé launches the Milkybar Raisin and Biscuit Bar

26 August 2010 by

More than 300,000 Milkybars are sold out-of-home each year and owner Nestlé is building on its success by launching a new twist on the classic snack, the Milkybar Raisin and Biscuit Bar. It is a mix of all-natural juicy raisins and crunchy biscuit pieces coated in thick white chocolate in a 37g bar that is sold in cases of 36.

The new bar is supported by a £7m marketing campaign, including TV ads and posters, that is expected to reach 46.8 million adults, along with POS material such as counter bins, posters and wobblers.

To buy it, callNestlé Professional0800 742842

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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