The Royal National Institute of Blind People (RNIB) is making food shopping easier for blind and partially sighted people in Essex and Hertfordshire by referring customers to a new home delivery service from Brakes.
The service will enable blind and partially sighted people to receive home deliveries and access 150 core products specifically selected by Brakes that are comparable to products consumers would find in their local supermarket.
The range includes fresh produce, meat, dairy, bakery, ready prepared meals, snacks, drinks and essential storecupboard items, all in large packs. Brakes' drivers have been trained in social distancing practices and understand the impact of these guidelines on blind and partially sighted people.
David Clarke, RNIB director of services, said: "It's been great collaborating with Brakes to find a solution to the issues blind and partially sighted people have had in accessing food during lockdown. With online delivery slots difficult to secure and issues around social distancing, it makes it difficult for customers with sight loss to get the food they want.
"With half as many blind and partially sighted people now shopping independently compared to before the lockdown, we are delighted that Brakes is able to offer this online priority service."
Brakes has created a dedicated hotline (0344 873 8558) to connect the caller to a member of its customer care team who will guide them through placing their order, take their payment and arrange a convenient delivery day with them. Lines are open between 9am and 4pm Monday to Friday. Delivery will be made any time between 8am and 7pm.
There is no charge for the home delivery service but there is a minimum order value of £75.