New independent research commissioned by potato supplier Aviko shows that 29% of people are choosing to eat the most important meal of the day out-of-home at least once a week and 52% opting for brunch and dining after 9am.
According to the research 75% of people will order a cooked breakfast when kick-starting their day out-of-home, with 70% most likely to order a ‘Full English' followed by scrambled eggs on toast. For caterers planning their breakfast menu, the top three items requested are sausages and bacon (52%), followed by eggs (23%) and hash browns (18%).
Mohammed Essa, general manager UK and Ireland, at Aviko, said: "Caterers who carefully consider their morning menus can really profit. A large number of people are eating breakfast out-of-home on a regular basis and the window of opportunity to serve it is widening as traditional eating times blur and brunch grows in popularity.
Special diets proved another opportunity for caterers with 80% of people who don't think that there are currently enough gluten-free cooked breakfast choices, while 54% believe vegetarian options are lacking.