Oreo, the chocolate-flavoured sandwich biscuit that is claimed to be the world's best-selling biscuit, has been launched in a new two-pack format specifically for the out-of-home market.
The biscuit, brought to the UK market in 2008, has proved to be Kraft Food's biggest UK launch this millennium and has benefited from a £4.3m ad campaign in 2009. The new twin packs are ideal for hotel bedrooms, cafés and travel outlets. They join two existing formats that have been popular in the out-of-home sector - Snack Packs containing six biscuits and 115g resealable tubs of Mini Oreos.
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