Nohrlund and Live Nation UK new partnership to bring pre-mixed cocktails to summer festivals
Nohrlund has partnered with entertainment company Live Nation UK to offer live music fans a new cocktail experience at festivals and music venues across the UK.
The Nohrlund and Live Nation partnership will launch this month and will see the Danish cocktail brand become the exclusive pre-mixed cocktail partner across Live Nation UK events.
The partnership, beginning at Academy Music Group venues in April and at The Great Escape Festival in Brighton and Hove in May, offers festival goers a range of pre-mixed organic cocktails including Passion Martini, and Gin & Mango Smash, served in paper cups. Live Nation UK operates 22 festivals and 21 venues in the UK.
Søren Aamand co-founder of Nohrlund said: "Our mission has always been to create the best pre-mixed cocktails in the world and partnering with Live Nation UK allows us to share our passion with a wider audience in the UK where the interest in pre-mixed cocktails and ready to drink is growing rapidly."
Nohrlund will also be present at other Live Nation UK festivals including Isle of Wight, Boomtown and Camp Bestival. It is hoped that the ready to drink cocktails will reduce waiting times at festival bars and promote a faster service.
Jay Williamson, vice-president of brand partnerships at Live Nation UK said: "We couldn't be happier partnering with them [Nohrlund] to bring Live Nation UK fans an enhanced and elevated cocktail experience onsite at our events."
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