Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Oaty bars for kids from Weetabix

02 September 2009 by
Oaty bars for kids from Weetabix

Oaty bars from Weetabix are claimed to be one of the few cereal bars which can be advertised to children because of their low levels of salt and calories and high-fibre content.

Each bar, which comprises chewy wholegrain oats, crunchy rice and wheatflakes, has fewer than 85 calories. The bars are drizzled with one of three toppings - milk chocolate, white chocolate or a yogurty strawberry.

The new bars, which sell in packs of five, are supported by a £1m campaign which includes national TV advertising, a sponsorship programme with Nickleodeon and a micro-site with a competition and interactive games.

To buy it, callWeetabix Food Company01536 722181

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking